Hello again, dolls. First, I like to preface these types of posts by saying that I am by no means one of the most successful bloggers out there. I don’t write these posts necessarily because I’m expert, but because I think we should all share what we know about blogging. You might be thinking of doing a giveaway on your blog to increase traffic. Let’s take a minute to discuss the pros and cons of doing a giveaway.
Are giveaways really worth it?
You have to think of the costs and values of doing a giveaway. Better prizes attract more entries. This means more expense to you, but potentially more readers. By reaching out to companies you admire, you may be able to convince them to sponsor a giveaway. You get to do a giveaway at no cost to you, they get advertisement for the price of their product. It’s win-win. On the other hand, if you chose to purchase the products for your giveaway, you should be willing to think of how much you want to spend to attract x many new readers.
And how many new readers will I attract?
Unfortunately, this number is difficult to calculate. On my most successful giveaway, I had about 300 entries, but that doesn’t necessarily translate to readers. Many people are existing readers. Many people will enter your giveaway and never return to your page again except if they care to check the winner. Even if you get new Twitter followers as part of your giveaway, I find that many people make Twitter accounts specifically to enter giveaways, and likely to don’t check them like they do their personal accounts.
What about traffic? Will my blog get more views?
From experience, I can confirm that your blog will in fact, get more views. On one particular giveaway, in which I had less than 50 entries, my page views still doubled for the first few days. Keep in mind though, that this increase in traffic will not last longer than the giveaway and will probably start to decline even before the giveaway is finished.
Okay, I still want to do a giveaway. How can I get people to enter?
One major deterrent to people is having to do a thousand steps to enter a giveaway. I might be willing to follow your blog. I might be willing to comment on your blog. I might follow your Twitter or Instagram. But if you make following you on Bloglovin, Twitter, Instagram, and Facebook a requirement to enter your giveaway–I’m not biting! I might not even have all those social media accounts (personally, I don’t!) What you should do instead is give people options. Having multiple methods of entry is great, but it works better if your readers can pick and chose which method works best for them. Bonus points if you give them extra entries for following on more than one account.
Second tip that I have to get people to enter–list it on a giveaway site. There are thousands of new giveaways on the internet every day. Listing yours on a site that specializes in finding giveaways will help get yours noticed. I personally like to use Giveaway Promote.
Third tip: Allow readers to get extra entries by sharing your giveaway on social media. Maybe their friends and followers will enter too!
I have several final things that I want to say, so I’m going to list them out below:
- Giveaways are a great way to reward your loyal readers, but they don’t always attract new ones
- Prizes that work for a range of people and fit within your blog = happy readers. I know you think that particular shade of bright orange lipstick is so so chic, but will it be flattering on all your readers? Maybe instead, let them pick the shade from a particular brand or line.
- When your giveaway is finished, alter the title of your post to reflect this. I like to put (CLOSED) next to the title. It’s kinda frustrating when you see a post on someone’s sidebar for a giveaway and see that it closed 6 months ago. Save your readers the extra click and having to read the post
- Always honor your giveaway. It can be discouraging when only a few people enter your giveaway and you may wonder if it was worth it to give out a prize at all. But, I’ve seen bloggers that have had only a handful of entries (think less than 10) still give out the prize. And I think that’s really cool! Sure, no one will know if you decide not to give out the prize, but doing so earns you respect (if only from me). Lastly, if you’re working with a company that wants at least x many new followers to do the giveaway, be up front about that. And if you come up short, you can write to the company and ask if they’d still be willing to give out a prize. You’d be surprised how often that can work out in your favor.
So what do you think? Have you ever done a giveaway? Would you consider doing one? Let me know in the comments below!