Good morning beauty bloggers and other readers. Sorry that I have been MIA as of late. I’m in the process of moving to a new state so besides a few scheduled posts I wrote when I had a minute weeks ago, I’ve really been squeezing in posts as I get the chance. Don’t worry though, I have a special series coming up in the next couple of weeks that I can’t wait to share with you.
But let’s not waste time. After about six months of blogging, I noticed that suddenly my inbox was inundated with messages with companies that wanted to
work with me me to advertise their products for free. Usually it was wrapped up in a nice little pitch: why don’t you do a blog post on makeup looks that would match up with these fruits we sell? Mention our brand and link to our products! (Not really, but not much of an exaggeration either). At first it was flattering, but now I’m like:
My hope in writing this post isn’t to call out companies that do this, but rather give a heads up to new bloggers. So you might be asking, why not promote a product for free?
Why? Here are a few reasons
- I don’t promote products that I don’t use or like. I know that it’s hard to believe, but besides the occasional time I catch myself daydreaming about wedding dresses or composing a list of prom dresses I would wear if I were in high school, I don’t post about products that I don’t use myself.
- This is my personal space on the web, not a billboard
- But if it were a billboard, how many of them offer free advertising? Exactly.
Here is my take on sponsored posts: I’ll do sponsored posts if 1) They fit with the theme of my blog and 2) they don’t ask me to be deceptive about how I feel about the product. Anything else just isn’t worth it. As for doing posts without pay, if you’re going to do something for free, it has to be something you enjoy. Putting time and effort into a post that serves only to promote someone else’s product that I don’t use: Not fun.
So that’s my take on promoting products without using the product or without getting compensation: don’t do it. What are your thoughts? Has any company approached you like this? Let me know in the comments below.
PS- PR that reach out to me: don’t think I don’t respect your hustle or that this is anything personal. But frankly, the fact that you think I work free is a little insulting.